Animated videos are videos created with unique plans, original designs, drawings, illustrations, or computer-generated effects that have been made to move in an eye-catching way using any number of artistic styles. Despite the fact that they might coordinate true-to-life video, they don’t need any surprisingly realistic recording to convey a thought or story.
Animation is a method in which figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI).
Oftentimes, animation videos are used to explain a concept or process. It’s very easy to make these videos entertaining and engaging as you can essentially create them however you want. Sometimes animation is the way to go versus videos featuring actual people.
- Character Animation
- Digital Motion Graphics
- Animated Explainer Videos
- 3D Visual FX & Animation
- Traditional Animation.
- 2D Animation.
- 3D Animation.
- Motion Graphics.
- Stop Motion.
Animation works by using an optical illusion. By presenting a sequence of still images in quick enough succession, the viewer interprets them as a continuous moving image. This is the same principle that enables live-action film-making and projection to work. The slot acts as a shutter momentarily freezing the image.
What are benefits of animation?
One of the biggest benefits of animation is the ability to describe complex ideas in a simple way. For example, technology companies often use animation to convey how complex solution or process works. It's the perfect solution for breaking things down that aren't easily explained or even possible to film.
Why is animation good for advertising?
Animation can capture the essence of your brand and express exactly what you are wanting your audience to understand about your product or service. Advertising animation generally consists of short videos that communicate clearly and quickly and impart information in a creative way to be memorable.
Where is animation used in advertising?
An animated commercial ad is a short, 15 to 60-second video that promotes the company's products or services. Animation in advertising is an entertaining, unobtrusive, and creative type of commercial. Most often, brands use them in promotional campaigns on TV and social media.
How long should an animated video be?
An effective animated explainer video, usually between 60-90 seconds in length, with a clear call to action at the end, is one of the most measurably effective tools when launching a company or product.
What makes an animated movie successful?
They are overflowing with imaginative storylines. While animated films have more visual freedom than live-action movies, they also have more narrative freedom. As mentioned, not every animated film had to be animated, but there are many times it wouldn't make sense any other way.